Hi blog! Welcome to another week of blog postings! Today I'll be starting to research social media pages that are similar to the genre/style. The point of researching these social media pages is to begin gathering research and finding some aspects of these media pages that I want to convey in my documentary.
This post will be specifically focus on the social media portion of my project. These posts that I will be generated throughout the week is incredibly important because for my project I need to create a social media page of my own to market and record the progress of my documentary production. With that being said, let's find some inspiration for my social media page!
The first social media page I researched is Cartel Land that was released in 2015 ("Cartel Land," 2024). The documentary directly focusing on violent Cartel groups located in Mexico. It primarily shows 2 main drug cartels and their leaders ("Cartel Land," 2024).
Media text: photo slides
Social media tool: Instagram
Description of types of posts:
The type of posts that Mathew Heineman produced for his documentary are very engaging and exciting ("Cartel Land," 2024). The post directly shows a behind-the-scenes of shooting Cartel Land (Heineman, 2025) . Using behind-the-scenes footage can really show the process of creating a documentary and shows pure authenticity.
Description of how branding is developed (or not):
Although Heineman, does a good job with a couple of posts dedicated to this documentary, a full social media page is not used to fully market the production. This create weakness within the consistency of the overall brand. Creating a full social media page that is dedicated to showing behind-the-scenes and quick snippets of a production is crucial to maintaining the overall brand.
Analysis of how you will use this to develop your own social media presence:
Certain aspects of the directors approach can be used to develop my own social media presence. However, I will not be following into the footsteps that he took to only dedicate a few posts on his personal page to promote his documentary. As per instructions, I will create an entirely new media page dedicated to my production.
(Heineman, 2025)Media text: Videos, photos + photo slides
Social media tool: Instagram
Description of types of posts:
The next social media page that I researched is about the documentary For The Culture with Amanda Paris ("For the Culture with Amanda Parris," 2025). It highlights the hottest topics that African Americans face within society and how it affects the black community ("For the Culture with Amanda Parris," 2025). This Instagram page uses various amounts of media texts to offer diversity to the page. For example, it has a mix of videos, photographs and photo slides (Parris, n.d.). These posts have little previews and snippets of each documentary episode.
Description of how branding is developed (or not):
This social media page does an outstanding job in developing the overall brand of the documentary. This is shown through the consistency of colors to match the aesthetic as well as giving a description of what the documentary is about in the bio and giving a direct link to watch the documentary. Paris does a great job marketing this, leading to an increase in the chances of people checking out the documentary.
Analysis of how you will use this to develop your own social media presence:
While analyzing this page, I really enjoyed all aspects of social media postings. I think the brand is overall intact, which is something that I would like to develop on my social media pages. Consistency is one thing that I notice on this page that I would really like to follow through with. As a result of viewing this, I will most definitely take inspiration to develop my own social media presence.
(Parris, n.d.)Media text: Videos, photos + photo slides
Social media tool: Instagram
Description of types of posts:
The next social media page that I researched is about the documentary The Social Dilemma ("The Social Dilemma," 2024). This documentary highlights the negative effects that social media has on society ("The Social Dilemma," 2024). It demonstrates how kids and families are affected by the intense use of social media ("The Social Dilemma," 2024). The social media posts consisted of a variety of informational posts and snippets of the documentary. For example, some posts inform me about the digital sphere while others give you direct insight into production (The Social Dilemma, n.d.)
Description of how branding is developed (or not):
The overall brand of this page is developed well. There is a perfect balance of Promoting their production and giving informational context. one thing I really enjoyed about viewing this social media page is how they had snippet highlights of specific niches so audience members can always view it. The color scheme is consistent, and they also have a description of what the documentary is about and where to access it.
Analysis of how you will use this to develop your own social media presence:
Finally, this social media page will be a page that I will consistently look back on to not only gain inspiration but learn how to properly market and brand your production. The Consistency of the media texts and brand It's something that I would like to take account of when developing my own social media presence for my documentary.
(The Social Dilemma, n.d.)REFERENCES
Cartel land. (2024, May 15). In Wikipedia.
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